There’s a lot of mystique and myth about marketing (and sales). What are they really? In this post we propose a solid, proven systems approach. Serious marketing leaves no room for improvisation. It requires thought, consistency and relentless effort. The methodical effort translates into consistent, monitorable results with built-in continuous improvement. Marketing is not a “company function” […]
The Rabbi, The Sales Expert and the Good Wife – the Power of the Authentic Network
What do a Rabbi, a Sales Expert and The Good Wife have in common? The problem of an authentic network. During the same day, a conversation with a rabbi, a talk by a sales expert and an episode of TV series ‘The Good Wife’ all had something in common: authenticity and how it affects our […]