Nothing sells itself, not even the best of products or solutions. In today’s global marketplace it is critical to be able to sell successfully. Many are struggling. They may even have a sensational product or service that’s exactly what customers need and yet they still can’t sell enough of it. Why? Buying is a […]
Marketing Requires Knowledge and Method, not Techniques
There’s a lot of mystique and myth about marketing (and sales). What are they really? In this post we propose a solid, proven systems approach. Serious marketing leaves no room for improvisation. It requires thought, consistency and relentless effort. The methodical effort translates into consistent, monitorable results with built-in continuous improvement. Marketing is not a “company function” […]
The Rabbi, The Sales Expert and the Good Wife – the Power of the Authentic Network
What do a Rabbi, a Sales Expert and The Good Wife have in common? The problem of an authentic network. During the same day, a conversation with a rabbi, a talk by a sales expert and an episode of TV series ‘The Good Wife’ all had something in common: authenticity and how it affects our […]