One of the themes that comes up regularly in our work is that of purpose. This is because we generally start a relationship with a new client by analyzing where they are stuck today and how to move forward towards a more sustainable and satisfying future. In order to do this, we help them to […]
Purpose and Brand: What’s the Difference?
We’re just back from 5 weeks in Europe and plenty of new input from clients and conversations with universities. We’ll be reporting back on all that. One of the themes that comes up regularly in our work is that of purpose. This is because we generally start a relationship with a new client by […]
Why and How to Build a Purpose-Driven Organization
An increasing number of organizations are talking about purpose. Purpose is the reason for which something exists. But when people talk about purpose they don’t just mean a goal. They mean purposefulness, a deeper meaning, a higher purpose. This is what some call the purpose economy, one that is geared towards good and the social and […]