Every brand is a media company. This is a huge take away from our friends at Hyphen-Italia at their event yesterday on Omnichannel Digital Production Management. No matter what kind of a business you are today, you must produce digital content that can be published on multiple channels. When you consider that over 80% of commercial […]
Biggest Challenge? Not Technology but the Organization Design
A truth is beginning to emerge about how reality is shifting in organizations. It was voiced clearly in a presentation yesterday by the CEO of a forward-thinking digital solutions provider in Italy, Stefano Righetti of Hyphen-Italia. The truth is this: no company will be able do without Digital Transformation, at least for its core processes. […]