How can we produce more creative business thinkers? What sort of things should business schools be teaching to make that happen?
When asked those questions, Neil Turok, Physicist and the director of the Perimeter Institute for Theoretical Physics in Waterloo, Ontario answered:
“I’d want to show students how to see vast opportunities where everyone else sees nothing but problems – and also to realize who you are and to play to your strengths.”
Business vs. creativity
Many people imagine business to be a highly rational endeavour. The truth can be very different. Much of business is conducted on the basis of personalities, emotions, desires and fears. Moreover, there is a growing need for creativity in all aspects of business in an increasingly complex world.
The question is, can there be a way to systematically increase our ability to think creatively and solve problems in an innovative way? In our experience, there is.
Tools for creative thinking in business
A set of Thinking Process Tools has been created by Dr. Eli Goldratt, an Israeli physicist who developed the Theory of Constraints. These tools address all aspects of conducting business, from solving day-to-day conflicts, to designing whole system strategy and implementation. The tools leverage our ability to shift from intuition, through to analysis and wise action. They address both logic and emotion, and indeed we have come to see them as catalysts for intelligent emotions.
At Intelligent Management, we have been using these tools with hundreds of individuals and organizations, and the shift in awareness and results can be remarkable. They offer a robust support for creative thinking as they stimulate us to constantly and consistently surface our assumptions, or mental models, about any situation of blockage. Once these assumptions have been surfaced, then we can address them. By invalidating our assumptions, we open up a royal road to true innovation and positive change. As we do that, we train our minds to always be on the look out for healthy alternatives.
The conflict cloud
Perhaps the most versatile of these tools is the conflict cloud. It can be used at increasingly deep levels, from day-to-day conflicts, dilemmas, right through to core conflicts. Individuals have core conflicts and so do organizations. When we are able to accurately capture a core conflict through the Conflict Cloud, we have a cognitive snapshot of what is keeping us stuck, what our deep desires and fears are, and what is a realistic goal for us to aspire to and plan for, given our current cognitive reality.
So getting back to Neil Turok’s suggestion at the beginning of this post, about finding opportunities where others see problems, and ‘realizing who you are’, the conflict cloud achieves both. Its starting point is the gathering of the Undesirable Effects in our reality, and from here we move on to identify the way we would really like things to be, what keeps us from getting there, and identifying a solution to achieve that. Through this process, we gain deeper knowledge of who we are in the world by understanding better what it is we desire and what are real drivers are.
Using business for creativity
I am the author of a business novel that has sold in 18 countries around the world so far. ‘The Human Constraint‘ was inspired by Goldratt’s choice of writing business novels as opposed to text books. My goal with this novel is take the reader on a journey through the 2008 financial crisis and beyond, illustrating an alternative model for business and sustainable prosperity from a systems-based paradigm. I also aim to tell a darn good story, and to do that, I needed believable characters. I used the Conflict Cloud to help create those characters, and it proved to be an invaluable tool for this creative process. Thanks to these tools, we can always think better and think deeper. Thinking can be a reaction, or it can be a skill. It’s up to us to choose.
Sign up to our blog here and shift your thinking towards broader, systemic possibilities for yourself and your organization. Intelligent Management provides education and training on W. Edwards Deming’s management philosophy and the Theory of Constraints (Decalogue methodology) in North America and Europe.
About the Author
Angela Montgomery Ph.D. is Partner and Co-founder of Intelligent Management and author of the business novel+ website The Human Constraint . This downloadable novel uses narrative to look at how the Deming approach and the Theory of Constraints can create the organization of the future, based on collaboration, network and social innovation. She is co-author with Dr. Domenico Lepore, founder, and Dr. Giovanni Siepe of ‘Quality, Involvement, Flow: The Systemic Organization’ from CRC Press, New York.